As the crypto winter intensifies, new data from BlockFi shows that female investors remain optimistic about crypto, with 22% intending to buy over the next 12 months.
The downturn in the cryptocurrency market is proving to be a major storm for both investors and businesses in the industry. However, according to new data, this has not stopped women from becoming optimistic about cryptocurrencies.
In a new survey conducted by BlockFi, a cryptocurrency trading and investment platform, women in the United States were asked between September 2021 and March 2022 about their views and participation in the crypto industry.
According to the data, one in ten women chose cryptocurrencies as their first investment, of which 17% are Gen Y investors and 11% are Gen Z investors. Between 1965 and 1980, they listed cryptocurrencies as their first investment.
However, as historical data shows, more knowledge and clarity is needed in this area for investors to feel secure in their investments.
The survey showed that the vast majority (81%) of the women surveyed had heard of cryptocurrencies, but 77% still consider cryptocurrencies to be a risky investment.
Flory Marquez, founder and COO of BlockFi, reaffirmed her belief that education is the key to getting more women into space:
“Knowledge gives strength and confidence.”
Despite barriers to market and education, many women still find a place in the industry. More than a fifth (22%) said they intend to buy cryptocurrencies next year. 20% of Gen Z women rated Bitcoin as the “best long-term investment” of a variety of investment options.
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BlockFi poll data has shown that women are indeed here to hang on; 69% of female crypto holders say they hold crypto and continue to do so.
Marquez said that the current downturn in the cryptocurrency market is the perfect time for these female investor communities to develop.
“The best construction happens in a bear market. It is imperative that we use this time to build inclusive products and communities for all investors.”
This May, billionaire Tim Draper insisted that the next bull market would be driven by the admission of female investors.