Coinbase’s announcement, which aired during last week’s Super Bowl, seems to have received a lot of attention on social media in light of the new asset information. When scanned, the 60-second TV spot contained a color-changing QR code that took users to a BTC campaign page, apparently based on previous DVD intros.

In a long Twitter thread yesterday, Coinbase CEO Brian Armstrong praised the company’s internal team for their work on the ad, saying, “One of the original ideas [for the ad] that we included was to put a QR code at the end.” finally agreed, and it turns out great – our team did a great job with this task at the last minute.

In response to Armstrong’s post, Christine Cavallo, CEO of advertising company The Martin Agency, stated that their agency actually inspired the ad, saying:

“I was actually inspired by the presentations our agency showed your team on August 18 (pages 19-24) and October 7 (pages 11-18) with Super Bowl ad concepts with QR codes floating on a blank screen.”
As Armstrong explained in an updated tweet:

“Even if we weren’t working with a traditional advertising agency, I would be evasive if I didn’t mention the creative company we worked with, who actually did the ad, commissioned the song, got the approvals, etc. To be honest, I it seemed like we were all the same team, so I didn’t quite get it, thanks!”
Armstrong did not name the creative company in the case.

Kate Roach, marketing manager for Coinbase, provided a different version of the story, saying that the idea of ​​inserting a QR code into a popular meme came from creative partner Accenture Interactive, who was later given the green light by Coinbase employees. Roshe sa:

“Several agencies, including Martin, gave us ideas that included QR codes for many different campaigns. But the ideas of our partners did not correspond to what we were theoretically looking for, and remained in the editorial room.”
On social media, Cavallo claimed that Coinbase is “embezzling credit and ignoring agencies” and contributed to the confusion over who inspired the idea: “I defend Accenture as much as I support the industry.”

Source: CoinTelegraph

LEAVE A REPLY