The creative economy is largely controlled by the world, an economy defined as a class of companies that depend on 50 million content curators, bloggers, creators, and videographers to create something new or original.

This is very different from the pre-defined interest economy, where brands had to fight to be the top in a saturated market. Social media platforms are now making it easier to share content, helping develop something more than just a business: building a community.

Creative people benefit from the economy through their ability to entertain, inspire, and inspire confidence in real people. An impressive concept, but unfortunately the reality is that the current model favors large companies over users.

As a result, creators and influencers have both been demonized, opaque algorithms, unnecessary censorship, data misuse, and reliance on advertisers to generate revenue. Moreover, creators who have created loyal followers on a single central enterprise platform will suddenly face the consequences of relying on a set of rules over which they have no control.

The solution to these problems is APPICS, a Swiss-based blockchain company. The team is working on the mission of “Passion Rewarded”, empowering people around the world by allowing them to earn cryptocurrency for social media activities by offering their flagship product, APPICS.

Boosting the creative economy
But since there are already so many applications, users have a logical question: how does this offer differ from the rest? APPICS Founder and COO Uma Hagengut shared, “APPICS is more than just another social media app. It combines social media with the power of blockchain, NFT, metaverse and other future technologies to connect the digital world with the real world and provide more decentralized and transparent solutions to people around the world.” .

At its core, APPICS is designed to change the way the world views social media by allowing creators to be rewarded with cryptocurrency directly for the content and interaction they create.

APPICS aims to turn likes, a view shared on traditional social media, into currency through the technology behind them. Users can benefit from sharing content on the platform and other activities such as voting and commenting. The platform is built on the Telos blockchain (TLOS) operated by EOSIO, one of the world’s fastest and greenest blockchains, and uses less than 0.000001 kilowatt-hours per transaction.

APPICS differs from other social media applications in that it addresses current social media issues such as censorship and disruptive algorithms. It provides users with a transparent decentralized reward mechanism that allows users to choose to distribute rewards across the platform.

Three-component approach
While APPICS plays an important role in the future of Web 3.0, it is only one part of the global community’s development work. The project team says there has to be a fundamental shift in how the world is perceived, in everything from social media to technology. For this transition to be possible, a combination of products, services, and education will be required.

The APPICS Ambassador Program was created as the first pillar of education stimulation. It brings together a global network of blockchain enthusiasts who use their knowledge for community development initiatives. Since then, the APPICS Ambassador has grown to more than 150 people in 35 countries who can help achieve the team’s mission through their events.

The second component covers services, including coding assets, developing marketing strategies, and providing advice on other crypto projects.

More information about the apps here
In the final phase, APPICS is focusing on launching products that reduce the barrier to entry into the crypto area, including the recently released APPICS DApp, the upcoming NFT Marketplace, and even the ‘Play to Earn’ game. So far, the team has reported 120 percent month-over-month growth in APPICS, a platform that has been ranked as one of the top three DA social apps.

After successful beta testing, APPICS launched its mainnet earlier this year and is now publicly available on the iOS AppStore and Google Playstore.

Source: CoinTelegraph