On September 29, global music and entertainment company Warner Music Group (WMG) announced a partnership with non-fungible token (NFT) marketplace OpenSea to provide a platform for select music artists to build and grow their fan base in the Web3 community .

According to the release, the collaboration between the two organizations will allow select WMG artists to gain early access to the recently launched OpenSea feature, which allows artists to release their own NFT collections and limited edition projects on their own customizable and customized pages.

These WMG artists will have access to custom storytelling on custom landing pages, as well as OpenSea’s industry-leading security features. The partnership aims to help WMG artists create new Web3 communities to introduce existing OpenSea fan communities to new forms of communication and creativity through NFT, as well as open up new opportunities for fans to interact with music and artists in the Web3 community .

Shiva Rajaraman, VP of Products at OpenSea shared:

“For artists and musicians, NFTs represent a new creative and automated means of community building, direct interaction with fans and self-expression across borders and languages.”
As Oana Ruxandra, Digital President and Executive Vice President of Business Development at WMG stated: “At the heart of the Music DNA is community – artists and fans coming together to celebrate the music they love. Our partnership with OpenSea helps facilitate these communities by to unlock Web3 tools and resources to create opportunities for artists to establish deeper engagement, access and ownership.”

The first set of music NFTs currently being developed by Warner Records UK in partnership with Web3 is probably nothing. According to WMG, this collaboration represents the latest in a series of efforts to build the music company’s expertise in the Web3 space.

Earlier this year, Cointelegraph reported that Warner Music Group announced a partnership with fantasy-themed trading card game developer Splinterlands, to create and develop blockchain-powered arcade games to make money.

Source: CoinTelegraph

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