The Ultimate Fighting Championship, a leading organization in mixed martial arts, or MMA, has announced an exclusive partnership with Stake.com, a leading online cryptocurrency casino and bookmaker.
The partnership, announced on March 7, will allow Stake to become “the first official UFC betting partner” in Asia and Latin America. However, the agreement would exclude the main UFC market in Brazil.
The two companies began working together on March 3, with Stake customers gaining access to unique digital content as part of the UFC’s “kampuka” paid viewing campaign from March 6. Experience and social content for stakeholders.
Nick Smith, Vice President of UFC Global Partnerships, said:
“We are excited to partner with an exciting and cutting-edge platform like Stake.com to provide exclusive digital and social content for our fans and innovative gaming experiences.”
Stake is a licensed cryptocurrency casino and sports betting platform in the Caribbean island of Curacao. Since its launch in 2017, the platform has claimed more than $ 35 billion in gaming revenue. Stake supports nine cryptocurrencies including Bitcoin, Bitcoin Cash, Litecoin, Ethereum, Litecoin, Ripple, Tron, EOS and Dogecoin.
In January, Stake announced a partnership with UFC middleweight champion Israel Adesanya, who became the company’s first brand ambassador.
The partnership with Stake isn’t the UFC’s first bet on DLT, and Cointelegraph reported that the MMA campaign signed an agreement in February 2020 with Dapper Labs, the company behind CryptoKitties and NBA Top Shot.
The deal will release the UFC huntress holdings on the Dapper Labs Flow blockchain. However, the holdings have yet to be released.