French video game publisher Ubisoft has announced its first attempt to get non-fungible tokens (NFTs) on a new platform called Ubisoft Quartz, which launches in beta this week with Ghost Recon Breakpoint for PC gamers on Ubisoft Connect.
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According to a statement posted on the Ubisoft website, players can receive collectibles from Ubisoft’s in-game worlds called Digits, which are “the first NFTs that can be played in AAA games and that use energy-efficient technologies.” Figures, such as in-game cars or weapons, will be released in limited editions and will be rewarded free of charge to early adopters on December 9, 12 and 15 in the US and Canada. Quartz will also be available in Brazil, Spain, France, Belgium, Germany, Italy and Australia.
The energy efficient technology Ubisoft Quartz is used in the Tezos blockchain to verify ownership. Didier Genevois, Ubisoft’s CTO for Blockchain, expressed the company’s commitment to downsizing its global presence in an interview posted on the company’s website:
“This type of blockchain achieves the same results but consumes much less power than robust protocols. To give you an idea, a transaction on Tezo is equivalent to 30 seconds of video stream, and on Bitcoin it is equivalent to watching a year in a row. Video broadcast!”
However, Ubisoft previously partnered with the Ultra distribution platform to use their games on the UOS blockchain. Cointelegraph contacted Ubisoft to inquire about its relationship with Ultra. No comments were received prior to publication.
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In the same interview, Genevois, Ubisoft Blockchain Product Manager Baptiste Chardon, shared his thoughts on NFT and games:
“In the long term, this new approach could open up new possibilities, such as the ability to interact between games. […] We see blockchain as a way to give players and creators the value they create by participating in their games. ”
Ubisoft ranks among the 25 largest gaming companies in the world by market capitalization with over $ 5.8 billion. Notably, gaming company AAA was a supporter of blockchain technology when other companies like Valve recently removed blockchain games from their markets.