Cointelegraph spoke with Keith A. Grossman, President of TIME, about the latest steps taken by veteran media company Web3. According to Grossman, TIME aims to “refresh our brand’s relationship with society.” Some of these steps include creating a 1:1 NFT for their flagship magazine covers, allowing digital subscribers to pay with cryptocurrencies, and launching the TIMEPieces NFT collaborative project.

An important outcome of all these initiatives, Grossman stated, is “the ability to take advantage of the great creative potential that is emerging in the NFT community and connect it to the larger distribution channels that we have already established at TIME Studios.”

The artist who joined TIME Studios, TIME’s television and film production arm, is Doug, artist and founder of the Toy Boogers NFT group. TIME has agreed to produce and distribute an animated series based on the characters of the Toy Boogers.

When Cointelegraph asked Doug why he joined TIME to expand the world of Toy Boogers, he said he was “honored” to do so.

“Time is one creative company that is highly regarded in the NFT community for collaborating with artists. The creative direction for the history and art of Toy Boogers comes from me, and Time Studios will take development and distribution even further.”

Distribution and the ability to take advantage of multiple distribution channels and platforms is key to the growth of the NFT community. Listings in many markets such as OpenSea and Rarible are standard practice, but creating a real show is something digital artists are still learning.

Maria Perez-Brown, Head of Children & Family at TIME Studios, also commented on the studio’s recent launch of its Children & Family division, which develops programming based on the original intellectual property rights in NFT.

“We develop content that enhances the vibrant world children live in, encourages curiosity and encourages them to take action. We want to meet young people wherever they are and help them understand the world around them and develop.”

Related: “The industry needs to have dynamic NFTs,” says Halsey Minor, CEO of Vivid Labs.

Children are already playing their part in the blockchain community. Last year, a 12-year-old boy from London reportedly made almost $400,000 creating and selling a set of NFT whale emojis during his school holidays.

In the latest news, TIME published a weekly Meta-verse newsletter in collaboration with Galaxy Digital, which was implemented using Ether (ETH).

There is also a growing number of non-fungible tokens, or NFTs, that have announced plans to create animated television series. From 1″ meshes like My Muffin and The Red Ape Family with Bored Apes to actress Mila Kunis’ Stoner Cats series and EXILE production for Lil’ Heroes.

Source: CoinTelegraph

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