The Sandbox meta, owned by giant non-fungible (NFT) investment firm Animoca Brands, surpassed 2 million registered users during the launch of its second season alpha.

The cryptocurrency game based on NFT and its original SAND token has been in production for almost four years now, with the final preview of the game just two months after the alpha release of the long-awaited first season at the end of November 2021.

The second season officially launched on Thursday, and any user is free to explore 35 different virtual experiences, including a sneak peek of the Snoopverse in collaboration with popular rapper and new NFT supporter Snoop Dogg.

Players can complete 200 quests to earn the Alpha Pass NFT, which will reward owners with up to 1,000 SANDs worth approximately $3,000 in current prizes.

Sandbox is aiming to roll out the project in future phases, and according to the platform’s 2022 roadmap, a decentralized autonomous organization will be launched in the next quarter, which will give voting rights to the owners of SAND, virtual countries and avatars.

The main factor behind Sandbox, which already has a strong alpha user base, could be a long list of partnerships with big names like Warner Music, The Walking Dead, Snoop Dogg and Deadmau5, just to name a few.

The anticipation of the launch of the alpha version of the second season seems to have affected the price movement, with the SAND price down 5% in the last 24 hours and trading at $3.05. It has fallen by more than 24% in the last 30 days and by about 64% from its all-time high in three months.

Related: The Sandbox Announces $50M Funding for Startup Accelerator Program

In the case of NFTs, Sandbox’s virtual lot floor price has also fallen 8% over the past week to 2.97 Ether (ETH), which is valued at around $8,100 at the time of writing.

On March 2, The Sandbox also announced a partnership with Cube Entertainment to develop symbolic assets for the game that showcase aspects of Korean culture such as K-pop.

“Cube really embraces the open spirit of the Metaverse by taking the Sandbox one step further through K Culture Center by cultivating its local brands and key K-POP brand partners and giving them a presence in the Sandbox through The Sandbox as part of advertising.

Source: CoinTelegraph