Often referred to as “The South” or “SXSW”, South by Southwest is back in Austin, Texas this year to showcase the latest trends in interactive media, music, art, film and technology. While SXSW runs until March 20, 2022, the Entertainment & Technology Festival kicked off its first weekend with a focus on Web3 and NFTs.

Activations and NFT panels
The interest of SXSW participants in NFT and the future of the Internet was especially evident at the event hosted by Blockchain Creative Labs (BCL), a commercial and creative organization created by FOX Entertainment in 2021. On March 11, the first day of SXSW, a line of Hundreds filled Fifth and Trinity Streets in downtown Austin as SXSW sign wearers anxiously waited to enter the BCL NFT Interactive Building, which also featured Web3-centric panels.

BLOCKCHAIN ​​CREATIVE LABS SXSW: Behind the scenes at the Blockchain Creative Labs House in downtown Austin, Texas. © 2022 FOX Media LLC. Cr: Matt Leif Anderson for BCL
Scott Greenberg, CEO of BCL, told Cointelegraph that the company was the exclusive blockchain sponsor for SXSW this year:

“SXSW is a place where independent musicians, filmmakers and content creators come together to find a way to drive innovation in commercial entertainment. In light of this, Blockchain Creative Labs felt that SXSW was the perfect place to come in and tell a story while acting as an activation center.”
In fact, the BCL event space seems to be one of the most visited places in SXSW, especially for those interested in non-fungible tokens. The venue, which was open until Sunday, March 13, featured an NFT exhibit made by renowned content creators, an exclusive NFT featuring music from official SXSW artists and NFTs from feature films first shown during the festival, and a series of Leadership thought sessions. About the development of Web3. “We had over 60 speakers and 40 panels about Web3, entertainment and how it adds new value to creators. SXSW 2022 was really about NFT and the Metaverse, and our goal was to educate the participants. I think we did it,” Greenberg said.

Greenberg said the SXSW Activation Room at BCL consists of interactive rooms where participants can get hands-on experience to learn about the decentralized web, also known as “Web3.” For example, BCL allowed festival goers to create Presence Proof of Attendance Protocols (POAPs) to document their attendance at SXSW. The POAP BCLs served as NFT badges that were awarded to participants in both virtual and in-person events that took place during their first weekend in South City.

The hall also featured a “BCL_RecordBlocks” station that allowed members to “listen and earn” NFT music from over 30 musicians. “The idea was to let the members choose from over 100 songs to listen to,” Greenberg explained. After listening, a QR code appeared on the screen in front of those who could be scanned for NFT music.”

He said the exhibit allows attendees to better understand how to obtain NFTs, and individuals can have direct contact with said musicians. “Games have games to win. It’s listening to earning, to show how we can connect artists and fans with NFTs,” Greenberg said. Given that the Web3 site was still under development, BCL had employees in white lab coats running the gallery to help users use their MetaMask, Coinbase or Rainbow wallets, where they could then store their NFTs.

BLOCKCHAIN ​​CREATIVE LABS SXSW: Behind the scenes at the Blockchain Creative Labs House in downtown Austin, Texas. © 2022 FOX Media LLC. Cr: Matt Leif Anderson for BCL
The BCL room also featured a “SXSW x BCL NFT Ledger” room that displayed a real-time visualization of all SXSW related data. “This gallery showed Polygon wallet addresses from people who claimed that free NFTs were like magazine blocks. Everything on display comes from the BCL market,” Greenberg explained. NFT Greenberg said:

“It serves as a time capsule for SXSW events. The data is updated periodically to show how information is visually recorded on the Polygon blockchain. It’s also an art gallery that we’ll be describing as a 1-to-1 NFT since we’ll eventually be able to sell it.”

BLOCKCHAIN ​​CREATIVE LABS SXSW: Behind the scenes at the Blockchain Creative Labs House in downtown Austin, Texas. © 2022 FOX Media LLC. Cr: Matt Leif Anderson for BCL
The main topic of NFT discussion at “The AlgoRanch”
NFTs were also widely discussed at “AlgoRanch”, a pop-up event hosted by Algorand, a blockchain network dedicated to addressing security, scalability, and decentralization issues.

Source: CoinTelegraph

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