From NFL players paying in crypto and Tom Brady creating his own non-fungible token (NFT) marketplace to the NFL offering special NFT Superbowl members, the NFL and the blockchain community seem to have embraced each other. .

On Sunday, with Super Bowl LVI imminent, fans can expect only one thing: cryptocurrency ads. A marketing campaign led by Binance, the world’s largest stock exchange by trading volume, warns fans not to take this expected cryptocurrency ad seriously and uses celebrities to make their point.

Binance released his first video last week, in which Miami Heat striker Jimmy Butler says: “I have a lot of advice for you. Your money is not one of them. “He warns viewers that many people will ask them to” get into crypto “, but they should follow this call by doing their own research. do not rely on celebrities on screen.

This series of commercials invites game viewers to say Binances #CryptoCelebAlert on for each submission of an ad while playing with a celebrity talking about cryptocurrencies. The incentive to do so includes the ability to claim one of the 2222 POAP NFTs with Jimmy Butler.

The last celebrity to join the campaign is reggae star J Balvin. “Do not ask me” about cryptocurrencies, he said in a video posted on Monday because he also teaches. He even admitted that he felt “stupid” when he sought advice on cryptocurrency.

Through partnerships with VIPs, it seems that Binance’s ultimate goal is to lead new users to the platform as well as the first educational crypto tools on the website. According to the company, the next main character in the campaign will be mixed martial arts artist Valentina Shevchenko.

Source: CoinTelegraph