Look Labs, a contemporary beauty and lifestyle studio based in Berlin, Germany, released the first digital scent coded by the base code, or NFT, which is further evidence of the digital art craze continuing to grow.
The fragrance is a digital version of the unisex Cyber Eau de Parfum, launched in October 2020 with an emphasis on sustainability. The NFT Collectibles were designed in collaboration with Montreal-based artist Sean Caruso.
Look Labs explained that the physical fragrance Cyber Eau de Parfum was “extracted using near-infrared spectroscopy and presented in the artwork itself as spectral data.”
As for the design of NFT, Caruso said it was inspired by the original packaging of the physical perfume bottle. He explains:
“When it came to NFT, I took inspiration from the original packaging and bottle of Cyber Eau de Parfum. I needed a photorealistic representation of a bottle with a lighted label and NIR data presented as a color spectrum software, not as a designer. Liquid dish.”
Only ten NFTs are available at a Rarible auction. Each of the ten assets comes with a collectible physical copy of Cyber Eau de Parfum with a printed OLED label that glows red when pressed
Anti-fouling tokens have taken over the market in recent months, and digital collectibles have grown in popularity not only among cryptocurrency enthusiasts but also among the general public. Some analysts suggest that the market has become very volatile with billions of dollars pouring into NFT platforms.
For example, Dapper Labs’ premium broadcast tokens fully diluted market capitalization topped $ 41 billion earlier this month. Dapper Labs is the NFT platform behind Cryptokitties and NBA Top Shot.