Consumers in India are getting more choices for digital shopping as major local e-commerce platforms are increasingly experimenting with blockchain and Metaverse.

Indian shoppers can sample products from brands such as Puma and Nivea in a fun and interactive itinerary. Credit goes to local e-commerce giant Flipkart, which launched a metaverse space where consumers can find products in a virtual reality space and shop.

Flipkart has officially announced the launch of Flipverse on October 17 in an effort to bring together the best online and offline shopping experiences.

Developed in partnership with Polygon incubated eDAO, Flipverse allows shoppers to create a metaverse shopping avatar in the virtual world, with the goal of bringing shoppers closer to their favorite brands. At the same time, brands will be able to create and create digital twins that are ready for treatment in the virtual world.

In addition to running competitions and exclusive brand promotions, Flipverse will support unique digital collectibles. According to the announcement, Flipverse will feature a variety of brands including Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus and more. The new shopping experience will be available on Flipkart’s new online shopping platform, FireDrops.

The Flipverse show is said to be in beta and intended to generate interest during the holiday season this month. In the announcement, Flipkart indicated that the first beta phase of Flipverse will be up and running within a week.

According to Nareen Ravola, vice president of product strategy at Flipkart Labs, Metaverse is one of the “significant revolutions” in e-commerce development, with great potential. “By giving customers access to their favorite brands, deals, super currencies and digital collectibles, we aim to enhance their shopping experience in a virtual and immersive environment,” Ravola said.

Polygon’s co-founder Sandeep Neilwal noted that the world is “only beginning to scratch the surface of what’s possible in the metaverse” and that e-commerce is one of the “killer use cases” of the metaverse.

Related: Totality Corp’s CEO explains why India is vastly underutilized in NFTs

As one of the largest e-commerce platforms in India, Flipkart is known for its loud crypto claims on social media. Flipkart tweeted last year that the company would accept Bitcoin (
BTC

hit
$19,193

) payments, which ended up as an April Fool’s joke.

Flipkart is not the only company in India experimenting with Metaverse. Indian multinational technology company Tech Mahindra has announced the launch of TechMVerse in February 2022, with plans to provide customers with an interactive and immersive experience. As of July 2022, the company is reported to have worked on 60 Metaverse projects.

Source: CoinTelegraph

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