Puma is the latest in a growing list of major brands buying a decentralized URL and exposing their non-fungible token, or NFT, by changing the Twitter handle to Puma.eth. A German sportswear brand has registered a domain name with Ethereum or ENS name service.

Other large companies with .ETH domains include Budweiser, a subsidiary of Anheuser-Busch InBev, which last year bought Beer.eth through ENS on OpenSea for 30 ETH. And when the fast food chain White Castle registered whitecastleofficial.eth, the former COO tweeted to ENS even the joy.

All .ETH names are NFTs that can be easily connected to the ever-growing NFT ecosystem, according to an ENS Medium post. Some of the benefits of the ENS name include the ability to receive any blockchain-based cryptocurrency, token or asset, as well as the ability to point to a decentralized website and store profile information such as an avatar, email address or Twitter account. .

The Puma ENS name is one of several NFT-related moves the company has made recently. According to the Puma.eth OpenSea site, Puma has invested in several cat-inspired NFT groups, including Cool Cats NFT, Lazy Lions, Boys Cat Gang and CatBlox.

At the time of publication, Puma is ranked 13th on the .eth leaderboard, which lists the most popular Twitter accounts with .ETH names. In first place is parishilton.eth, acquired by the famous superstar Paris Hilton, and shaq.eth, owned by former NBA player Shaquille O’Neal, in second place.

Puma is one of the world’s largest sportswear brands together with Nike and Adidas who have made their own entries in the Web3 area with a lot of movement. Nike has acquired RTFKT’s virtual sneakers and collectibles, while Adidas Originals has launched NFT partnerships with Bored Ape Yacht Club, PUNKS Comic and gmoney.

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According to Dune Analytics, the Ethereum Name Service has generated a total of 724,096 ENS names at the time of writing, with the highest number of monthly registrations in recent months. According to the company’s website, ENS competitor Unstoppable Domains has over 2 million registered domains and recently launched its own single sign-on service for Ethereum and Polygon called Login. As more and more DApps, wallets, exchanges and marketplaces support NFT usernames, Web3 users are increasingly using decentralized URLs for digital identities.

Source: CoinTelegraph