The New York Digital Investment Group, or NYDIG, has launched a benefit program that allows employees of participating companies to convert a portion of their salary into bitcoin.
NYDIG said in a statement on Tuesday that several sports, entertainment and crypto companies will be among the first to offer crypto payments, including Everbowl, MVB Bank, StretchZone, crypto analytics company The TIE, crypto miner Iris Energy. and Fertita Entertainment. . – The conglomerate behind NBA restaurant giant Landry’s and the Houston Rockets. Corporate employees participating in the NYDIG Bitcoin Savings Scheme can choose how much they want to convert their salary into Bitcoin (BTC) with no transaction fees or cold storage fees.
Patrick Sells, head of innovation at NYDIG, said the BTC payment plan aims to allow companies to offer a benefit package to potential employees who are interested in “protecting their financial future.” According to a recent survey by the company, 36% of workers under the age of 30 said they would be interested in earning part of their salary in BTC, with almost 33% choosing an employer that offers payment plans in cryptocurrency over those who is there. or other benefits.
“Introducing groundbreaking benefits […] helps ensure we attract the next generation entering the workforce and allows us to attract and retain some of the best talent in the industry,” said Tilman Fertitta, owner and CEO of Fertitta Entertainment.
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In September, Coinbase launched a similar offer for workers to transfer payroll directly to the cryptocurrency exchange and requires users to set up direct deposits only through a supported payroll company in the exchange’s app or through the company’s human resources department. A number of professional athletes also announced in 2021 that they will be using the Strike or Cash app to convert a portion of their earnings into cryptocurrency.
