VCR Group, a hotel company founded by entrepreneur Gary Vaynerchuk, has announced a symbolic direct sale of New York’s newest private members-only dining club, called Flyfish Club. Prospective seafood restaurant goers must purchase a blockchain membership that is marketed as a non-fungal token (NFT).
VCR Group answered the question “Why NFT?” On the Flyfish Club website, which says:
“Using the NFT, JRC can build a community of loyal members for whom we can provide a special experience. NFT is creating new modern financial models that will enable JRC to deliver an exceptional and sustainable product over the coming years.”
There are two types of membership available on the official website. The Regular Tier claims to give members access to the main dining room, outdoor space and cocktail bar, and special events for 2.5 ETH, or $8,474 at the time of writing. A second, more expensive tier – Flyfish Omakase – will provide access to all of the above in addition to the 14-seat omakase lounge and is now available for ETH 4.25 or $14,400.
According to the website, Flyfish NFT membership holders can rent out their tokens to non-token holders on a monthly basis or resell them. There are also no annual recurring fees. And although cryptocurrency is required for membership, customers can pay for food and drinks in US dollars.
Flyfish Club is VCR Group’s second concept since the opening of the omakase-style Japanese restaurant Ito, which is also located in New York, but not just for members. Flyfish Club plans to open in early 2023.
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Flyfish Club claims to be NFT’s first members-only restaurant; However, this is not the first culinary concept of incorporating cryptocurrency into its business model. Recently opened in Clearwater, Florida, Crypto Street boasts crypto wall art, menu items, and accepting cryptocurrency payments.