Metaplex, a non-fungal token (NFT) marketplace, has hired a new CEO and appointed an advisory board that includes some of the cryptocurrency’s most influential voices, paving the way for the future growth of the Solana-based project.

On Wednesday, the company announced the appointment of Adam Jeffreys, a former developer of Google, Amazon, Citadel and Kaggle, as CEO of Metaplex Studios. He has been joined by a new advisory board that includes the streaming platform Audius blockchain; Meltem Demirors, Chief Strategy Officer, CoinShares; Cultur3 Capital founders Alex Yamashita, Mark Streeter and Rolf Hofer; and Phantom Product Director Chris Kalani. The advisory group includes Stephen Irby, co-founder of Street Dreams Magazine, and Dylan McAlinaw of Saber Labs.

In addition to professional experience, Jeffries has extensive knowledge of a database containing nearly twenty different languages. He told Cointelegraph that the focus on user experience through app development eventually led him to Metaplex. To explain:

“From my experience, as well as from what I have witnessed over the last decade of technological innovation, I know first hand that for a new technology to be widely adopted, it must be simple and easy to use by everyone. Therefore, it is extremely important to create the right tools for people to interact with new technology. ”
Metaplex was launched on the Solana blockchain in June and has since raised $ 385 million in transactions from NFT sales. Projects such as Degen Ape Academy and Aurory generated great demand during the NFT Act in September.

This year, NFT sales have skyrocketed to all-time highs and have quickly become one of the most talked about industries in blockchain and cryptocurrency. Sales exceeded $ 2.5 billion in the first half and hit record monthly sales of $ 4 billion in August.

Despite impressive growth in the first three months of operation, Metaplex follows many other leading NFT markets in terms of sales. According to DappRadar, OpenSea is still the largest NFT platform. Axie Infinity, CryptoPunks, SuperRare and NBA Top Shot round out the 5 best NFT markets.

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As a result of the increased demand, investment funds were interested in supporting the promising NFT markets. Recent data from Dapper Labs showed that projects that focused on collecting emblematic sports earned nearly $ 1 billion in one week, of which Sorare earned $ 680 million.

Source: CoinTelegraph