On Wednesday, the NFL officially announced that every fan who attends Super Bowl LVI in Los Angeles on February 13th will receive a unique non-fungible (NFT) token.
NFT will reveal its unique division, rows and seat to celebrate Matchday and the return of the Super Bowl to Los Angeles for the first time in nearly 30 years.
According to the announcement, Super Bowl LVI gave the NFL a special opportunity to introduce NFT into the event as a way to interact and celebrate with fans.
Robert Gallo, senior vice president of club business development for the NFL, noted that the club began offering NFT virtual memory cards to fans during the regular season.
“We experienced huge success with this unique fan experience, which fueled the continuation of this program throughout post-season and ultimately Super Bowl LVI in Los Angeles,” Gallo said.
According to Gallo, fans have been eagerly collecting NFT virtual tickets, especially for the most important game of the season. Gallo added that the NFT bid for the Super Bowl allows the NFL to enhance the team gaming experience by allowing the club to “evaluate the NFT space for tickets and opportunities for future events.”
On Wednesday, the NFL released the NFTs for the Super Bowl LVI, Los Angeles Rams and Cincinnati Bengals teams. Virtual NFT tickets are stamped on the Polygon blockchain and can be viewed on the official NFT NFL website.
The National Football League continues its transition to non-fungible tokens (NFTs) with another set of limited edition NFTs to commemorate Super Bowl LVI in Los Angeles.
Related: Tom Brady’s Autograph NFT platform raises $170 million to expand operations
Earlier in January, Gallo told Cointelegraph that the NFL began issuing virtual memory tickets in the form of free NFTs to fans in November 2021. He said the club gave more than 250,000 free NFTs in mid-January.