Non-functional tokens, or NFTs, are proprietary certificates that represent digital artwork, music, video, audio, memories, and more. They have quickly gained popularity over the past year for their ability to allow casual artists to create and sell content. In fact, OpenSea, the largest NFT marketplace in the world, recently surpassed only $1.6 billion in monthly trading volume.
Like physical art, NFTs can be auctioned off to charities or donated to nonprofit organizations with generous tax deductions. From funding a school building in Uganda to helping health care workers on the front lines, NFT nonprofit programs can play a vital role in improving community life.
In an exclusive interview with Cointelegraph, Lisa Slominsky and Nick DeHadry, founders of Moon Landing, a new neurodiversity initiative in the NFT space, discuss the upcoming NFT auction, which supports contemporary artists with intellectual disabilities, and the ideal studio in which they work. The main theme of the works is popular culture and nostalgia. , intertwined with moments of struggle and perseverance from the artists’ daily lives. The collection is called NFToons, and it’s available for preview now and will be available for auction from January 2022.
Cointelegraph: Who is the artist behind your NFT project?
Lisa Slominsky: Of course the first project is NFToons, eight artists working for Project Onward, a Chicago-based nonprofit that supports artists with a variety of mental disabilities and social needs. Among these eight artists, one of them is a great artist named Robbie Bradford. I’ve sponsored exhibitions with her before, and her practice relies heavily on Superman and cats, and she associates both with care and belonging. So for NFToons, we actually took one of her iconic Superman characters as a cat and animate her, moving her off the screen, and she’s actually singing NFT .mp4 music where she sings a diagonal version of a Superman song. This is one example.
Another artist named Luis De Marco. By the way, I also have one of his drawings there [pointing to the artwork on the robe behind it]. But he is already doing interesting work called “Live By Words”. He does a lot of technical cosmic work based on the mantra he tells himself. He also developed his own script as a group. He conceived the concept for a TV show called Toasters, his own mix of Friends and Greetings. He created a beta loop that we will be promoting on Twitter and Instagram for all to see. His NFT is his sketch of two-character apartments. He also made his own soundtrack for the TV show. So it seems.
CT: When you read the press release, it’s clear that some of the proceeds will be donated to charities. What kind of organization would it be?
Lisa: Charity is their studio. All of these artists work for the daytime art studio Project Onward. Project Onward is a 501(c)(3) [a legal nonprofit organization that is exempt from US federal income tax] in Chicago that supports these disabled artists. So 80% of the sales will go back to this studio and the artists. Moon Landing plans that each project will partner with a nonprofit studio that supports artists with disabilities, we work with their artists who make NFTs, and the income goes to the artists and studios. It will be our second project with Arts Project Australia in Melbourne.
CT: What particularly inspired you to collaborate with these artists to tell their story?
Lisa: I’ve been sort of working in the broader field of modern neuroart for three years. I was working exclusively with contemporary art and worked here in London for an organization called the Museum of Everything. They see what many call “outside art,” a problematic term, but it often includes artists with disabilities, self-made artists, and artists from marginalized groups. Anyway, after getting out there and starting to work on my freelance project, I found myself bumping into some artists through disabled positions. When I walked out of these studios, I thought it was a great piece of art.
And I began to think to myself: they are just contemporary artists, even if they have a disability. They are just young contemporary artists, so I started to include them in the exhibitions I’ve curated. I’ve written several articles about it for Artsy.