The world loves good underdog stories. In fact, many associate themselves with the underdogs, acknowledging the uphill battle they have overcome in their lives. Since then, connectivity has made history all over the world, with a similar narrative of constant hardship that has been met with the miraculous advances happening in sports, business, and now cryptocurrencies aimed at making the economic space competitive. These stories not only give the world the inspiration it needs to inspire their own forms of change, but together with decentralized technologies, they also give participants the opportunity to be part of the success.

Floki is a community-driven cryptocurrency project that combines the power of memes, perks, and charities to give people a chance. People who are also considered losers are currently facing constant pressure from venture capitalists and hedge funds in a David and Goliath scenario. Then came Floki with the goal of one day becoming the most popular and widely used cryptocurrency on the planet. Unfortunately, in a market saturated with ill-intentioned projects and educational barriers, this proved difficult.

With the Viking story spurring the project’s efforts to move forward, Floki has expanded to include four major supporting offerings: Valhalla NFT Metaverse Game, Decentralized Finance, FlokiPlaces NFT & Merchandise Marketplace, and Floki University Education Platform.

In addition to utility, Floki focuses on two additional pillars to drive change. As mentioned earlier, these pillars include meme culture, which speaks of the power to attract rich and poor, young and old, as well as charities that can make life easier for the rest of the world. On the philanthropic front, Floki is partnering with the Tabitha Kumi Foundation to build a state-of-the-art school in Nigeria and the work is nearly 50% complete.

become a household name
Aiming to become a household name by 2022, Floki is launching perhaps the most offensive marketing campaign yet. The marketing initiative consists of a large television campaign including a series of strategic commercials targeting the US and Turkey. At this point, 15 different 40-second ads will be shown over the course of two months.

Through this television campaign, Floki gained exposure on American television networks including MSNBC, Fox Business, ESPN, Fox News, Discovery, CNBC, and CNN. The ad started running on 21 February and will continue to run alongside TV ads broadcast in Turkey. According to available data, the TV campaign is expected to reach more than 250 million views, which confirms the project’s worthy place in the financial sector.

More info from Floki here
Turkey is an important market and the main target of Floki’s marketing campaign based on research done by Paribu, a local cryptocurrency exchange. According to recent discoveries, the user base of this asset class has grown 11 times over the past year.

Building a committed community
As an underdog, Floki has come a long way in 2021 alone and is now known to have a multi-billion dollar market cap for the year. This success is in large part due to the ongoing efforts that fall under the team’s global advertising campaign, which has ensured an active and engaged community. The community of 400,000 token holders will soon be the basis for the anticipated release of Valhalla.

Following the project’s roadmap through 2022, the team will continue to focus on ongoing marketing work, which will include experimental work on the core game.

Floki, which now exists as an independent decentralized organization, will allow token holders to vote on the next steps of the project. By providing a voice to the community, the company will continue to advance its vision of becoming a cryptocurrency for the people.

Source: CoinTelegraph