Chinese fast food giant McDonald’s released a set of 188 Non-Fungible (NFT) tokens on October 8 to celebrate its 31st anniversary in the Chinese market. NFTs will be distributed to employees and consumers as part of a prize draw.
The R&D Center Big Mac Rubik’s Cube has been developed on the basis of the three-dimensional architecture of the headquarters of the new Chinese office McDonald’s, which opened at the same time as the launch of NFT.
NFTs are created on the public blockchain Confluux and are created in collaboration with Cocafe, a digital real estate creation agency, which ensures that “every business is unique, indivisible and tamper-proof.”
It is also important to note that the majority of McDonald’s China shares are owned by CITIC Group, a state-owned investment company in the People’s Republic of China.
McDonald’s China did not immediately respond to a request for comment from Cointelegraph.
About the topic: Bitmain stops supplying equipment for mining Antminer cryptocurrency to China
McDonald’s actions in China to bring the NFT to market appear to run counter to the authorities’ intention to completely ban all cryptocurrency transactions. The ban recently forced Bitmain, a manufacturer of cryptocurrency mining equipment, to stop supplying Antminer mining rigs to China.
Huobi, a China-based cryptocurrency exchange, has suspended new customer registrations following the Chinese ban and will close all businesses by the end of the year. Despite China’s opposition, the global cryptocurrency ecosystem continues to grow steadily. A Cointelegraph report shows that the difficulty of mining Bitcoin (BTC) has been completely restored after Chinese miners migrated to safer jurisdictions.