UFC Heavyweight Champion Francis Ngannou has announced that he will receive half of his UFC 270 prize pool in Bitcoin (BTC) via the Cash app.
On Sunday, he meets the undefeated French-Cameroonian mixed martial artist Cyril Jean for 750,000 dollars. In a tweet from January 18, Ngannou noted in a video message:
“After a lot of research on bitcoin, I really believe that this is the future of money, man. Bitcoin is valuable and safe, and no one can tamper with it.”
The event will take place at the Honda Center with 18,000+ capacity in Anaheim, California. In what is Ngannou’s first title defense, the match is an exciting heavyweight showdown where both fighters enter the ring with their best records and the winner can be the heavyweights’ new face in the years to come. come.
Tickets are still available and the match will be broadcast on ESPN and pay-per-view in the United States. The Cash App spends a significant amount on the match, with an additional $ 300,000 given to followers who post about the campaign on Twitter.
As part of the App Cash marketing campaign, celebrities gave away bitcoins to their followers on social media. Earlier in December, Hollywood actress Gwyneth Paltrow announced that she would donate $ 500,000 in BTC to her Twitter and Instagram followers through a partnership with the Cash App.
Ngannou is also not the first professional MMA fighter to receive a Bitcoin dividend. In an interview on December 17, Kevin Lee said that the Russian Eagle Fighting Championship would pay him in BTC.
Related topics: Crypto.com partnered with Angel City Football Club in Los Angeles
Billions of people watch sports, and cryptocurrencies use the power of sports partnerships to target regular users.
In one of the largest crypto sports partnerships in Australia, the women’s division of the Australian bases called AFLW just got a $ 25 million deal with Crypto.com. In mid-November, Crypto.com also secured a $ 700 million deal to rename the Staples Arena in Los Angeles to the 20-year-old Crypto.com Arena.
The cryptocurrency company also signed major sponsorship deals with Formula 1 and the UFC in June and July, respectively.
The Cash App has partnered with several NFL players, including Los Angeles Rams quarterback Odell Beckham Jr. and Green Bay Packers quarterback Aaron Rodgers. The partnership will allow them to be paid in BTC.
Tampa Bay Buccaneers quarterback Tom Brady has acquired a stake in FTX Trading and will receive crypto in an approval agreement, and act as a spokesperson for the crypto exchange. FTX also has contracts with the Miami Heat and Major League Baseball teams.