The food delivery platform Grubhub has partnered with the bitcoin rewards app Lolli to give the hungry a chance to earn crypto on their orders.
In an announcement Wednesday, Lolly said Grubhub customers will be able to earn $ 1 in Bitcoin (BTC) each time they use the platform’s extension or app. The funds will be available for transfer or storage in the user’s Lolli wallet after earning more than $ 15 or so. 0.00026 BTC at the current price of $ 58,458.
“We need to make Bitcoin a part of everyday life,” said Alex Adelman, co-founder and CEO of Lolli. “Delivering food is a ritual for many, and rewarding bitcoin makes bitcoin part of that ritual.”
Launched in 2018, Lolli has partnered with more than 1,000 merchants to enable customers to earn Bitcoin rewards when shopping online, including major brands such as Microsoft and Macy’s. In July, the platform completed a $ 10 million round of funding in Series A led by Acrew Capital with a view to expanding its services to a wider audience. A $ 5 million round of financing follows in March from investors, including Seven Seven Six, a venture capital firm co-founded by Reddit CEO Alexis Ohanian.
Lolli is not the only platform or brand trying to support the introduction of cryptocurrency along with food. In November, Burger King customers in the United States were able to earn BTC, Ether (ETH) and Dogecoin (DOGE) through Robinhood by spending $ 5 or more on the fast food chain. Landry’s Restaurant Group – the company behind Bubba Gump Shrimp Company – announced a similar initiative last month to attract diners to earn $ 25 in bitcoin for every $ 250 they spend.
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Bitcoin is at $ 58,458 at the time of the press release, according to Cointelegraph Markets Pro, down more than 15% since it reached a record high of $ 69,000 on November 10. More than once since it fell below the key level in November.