While global interest in searches for the keywords “metaverse” and “NFT” rose in the last quarter of 2021, Google Trends data shows that the hype may have started to wane in February 2022.
Google Trends shows that over the past 12 months from October to December 2021, the number of searches for the word “metaverse” increased. However, since the beginning of 2022, interest in research has continued to decline, reaching its lowest point in March.
Aside from the keyword “metaverse,” the data shows that global searches for “NFT” have also started to decline this year. However, the decline in NFT is more pronounced as it reached an all-time high in 2021 before declining sharply in the first quarter of 2022.
Global interest in the search for keywords ‘metaverse’ and ‘NFT’. Source: Google Trends.
Over the past 12 months, users from Turkey have topped the regional interest category on Google Trends for the keyword “metaverse”. The country dominated China and Singapore in second and third places, respectively. Followed by Cyprus and Lebanon in fourth and fifth place, respectively.
Meanwhile, Singapore has been at the top of the list of interests by region for the past 12 months for the “NFT” keyword. Followed by Hong Kong, China, Canada and the Philippines.
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Last December, global interest in the search for “NFT” surpassed the term “crypto” for the first time. In addition, monthly trading volume on the NFT OpenSea trading platform also reached a new all-time high in January. The increase in keyword search and trade volume shows that NFTs have finally caught the audience’s attention.
The advent of non-fungible tokens (NFTs) in 2021 has been linked to some of the biggest declines in NFTs in the past year and celebrities starting to offer their own sets. Many figures, from influential rappers like Snoop Dogg to marketing experts like Gary Vaynerchuk, sparked interest in NFT last year.