Cryptocurrency Exchange FTX has secured an advertising space for one of America’s most popular events, the NFL Championship game scheduled for February 2022.
FTX bought ads on Super Bowl LVI this year out of reach, according to a Bloomberg report.
The Super Bowl is always the highest-rated television show of the year, and represents 28 of the 30 highest-ranked programs in American television history.
Sam Bankman-Freed, Founder and CEO of FTX, has made football a priority in a sports-focused marketing strategy as the fastest-growing customer base for cryptocurrency adoption. He said:
“There is no bigger and more massive event where you can share a similar message from the Super Bowl. @
While the content of the ad or the amount paid by FTX was not disclosed, NBC’s price for ads in next year’s Super Bowl is $ 6.5 million. The price of the 30-second long ad at the event in 2021 was $ 5.5 million.
The previous event had an average TV audience of around 92 million viewers.
This year’s Super Bowl in February saw a shift in advertisers as brands such as Hyundai, Pepsi, Coke and Budweiser were canceled, leaving room for new players who did well during the pandemic and were the first to announce the LV Super Bowl.
Some of these include express services, delivery services (Chipotle and DoorDash), e-commerce (Vroom), job search services (actually Fiverr), and even home improvement brands (Scott’s Miracle-Gro, Hellmann’s). With interest in cryptocurrencies increasing as people begin to work from home during the pandemic, it is only fitting that cryptocurrency exchanges join the list of upcoming events.
Related topics: Crypto Exchange FTX raises $ 420 million from 69 investors
In June, FTX entered into a long-term partnership with seven-time Super Bowl champion Tom Brady and Brazilian supermodel Gisele Bundchen, which included ownership of the company and payment for crypto services, including a TV ad below.
FTX also became the official sponsor of Major League Baseball in June, and in March agreed to name the Miami Heat FTX Arena home stadium for the next nineteen years.
During the first game of the season at the Miami Heat last week, the International Cryptocurrency Exchange assigned each viewer in a section of the FTX Arena with a value of $ 500 in cryptocurrency.
Coinbase has also followed in the footsteps of FTX in its sports sponsorship by entering into a multi-year partnership with the NBA and WNBA as the exclusive partner for the cryptocurrency platform.