US electronics retailer Newegg has added Dogecoin (DOGE) as an official payment method in the midst of the ongoing parabolic growth of the meme-based cryptocurrency.

Newegg announced on Tuesday that the company has added an alternative through its cryptocurrency payment platform BitPay.

The company said the new feature was revealed in conjunction with Doge’s Day, a shared cryptocurrency holiday under pressure from DOGE representatives, celebrated on April 20. According to online reports, Dogecoin representatives seem to be hoping DOGE can reach $ 1 today.

Andrew Choi, chief brand manager at Neweggs, said the cryptocurrency’s increasing popularity is “undeniable”. “The recent rise in the value of Dogecoin underscores the need to make it easier for customers to purchase with this popular cryptocurrency,” he said.

Newegg became one of the first major online stores to accept Bitcoin (BTC) when the company partnered with BitPay in 2014. The company first appeared in the United States and has since expanded its payment options to more than 70 countries.

“We strive to make shopping easier for our customers, but it works better for them, which means that they can transact using the payment method that suits them best. To this end, we are pleased to provide Dogecoin fans an easy way to shop online for technology.”

Newegg’s move to Dogecoin payments comes amid a massive spike in DOGE prices, as the alt currency has gained more than 480% in the past seven days at the time of writing. On April 19, DOGE’s market cap reached $ 50 billion for the first time in history, with the symbol steady at $ 0.45.

Source: CoinTelegraph