Dapper Labs, creators of the NBA Top Shot and leading crypto derivatives FTX, is turning to the National Football League as part of their expansion initiatives.
Dapper Labs reportedly operates in the NFL collectibles market, and FTX has signed an endorsement agreement with star that fired Aaron Jones of the Green Bay Packers.
Dapper’s latest move comes a week after the company annoyed – as part of its recent $250 million announcement – that it would expand beyond the NFT project to other sports and entertainment icons. Area.
The new NFL market is expected to be launched before the start of the 2022 season, according to Sports Business Journal sources. The NFL and NFL Players’ Association (NFLPA) will acquire a stake in Dapper as part of the agreement.
The platform is set to follow the NBA Top Shot model, which symbolizes the highlights of NBA basketball and sells them to users as collectibles in their marketplace. While details are few, sources told the publication that the deal makes Dapper the second largest source of NFLPA digital licensing revenue, second only to EA Sports’ Madden video game series.
The new deal could be linked to the NFL’s decision earlier this month that prohibits all teams from sponsoring deals with cryptocurrency dealers or NFTs until the league puts in place a “sports and art digital trading card” strategy.
There are many friendly crypto players in the NFL, such as Tom Brady, who launched the Autograph NFT marketplace earlier this year, Trevor Lawrence, who signed an endorsement agreement with Blockfolio, and Sacon Barclay, who converts his advertising money into Bitcoin (BTC). ) via Strike. … …
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Meanwhile, FTX and owner West Realm Shires Services signed a deal with the Green Bay Packers to return Aaron Jones to the exchange’s ambassador team as part of a long-term partnership.
Jones joins other all-star athletes such as three-time NBA champion Steve Curry and six-time Super Bowl winner Tom Brady to sign the FTX Endorsement Agreement.
Jones will receive cryptocurrency for his advertising work and integrate FTX Pay on the site into his charity A&A All the Way, which aims to find young people.
Running star and brother of free agent Alvin acquired a stake in FTX through investment firm Showtyme Jones Ventures LLC.
The agreement is the latest in a long line of FTX sports campaigns and recommendations, indicating that the exchange views sports fans as a fast track to regular adoption.
The company owns the rights to the name of the main Miami Heats stadium, UC Memorial Stadium, and has a sponsorship deal with Major League Baseball.
FTX also partnered with the Mercedes-AMG Petronas Formula One team for a seasonal multi-race deal last week.
The FTX brand will be visible on cars and race team passengers, along with the fleet of trucks, in garages, hospitality and on-track communications. The FTX brand was presented at the Russian Grand Prix on Sunday.
As part of the deal, FTX will also have access to working with star Mercedes drivers such as Lewis Hamilton and Valtteri Bottas, and the company has also teased that NFT collectibles will be released at a later date.