A Dallas Mavericks fan won $ 100,000 in Bitcoin (BTC) after taking a series of shots at the National Basketball Association (NBA) shootout sponsored by cryptocurrency broker Voyager Digital.
Basketball penalty shootout winner Isaiah Stone completed all stages of the competition, including a penalty kick, three-point goal and an interval field goal. According to the Dallas Mavericks, the Voyager-sponsored prize pool was the team’s biggest promotion on the pitch.
Voyager Digital signed a five-year partnership with Mark Cuban’s Dallas Mavericks on Wednesday to boost cryptocurrency among NBA fans through various fan acquisition campaigns.
As Cointelegraph reported, the cryptocurrency exchange will also have naming rights for the Mavs Gaming Hub in Dallas, home to the Mavs NBA 2K League team. According to Kubints:
“Our partnership with Voyager will enable NBA and Mavs fans to learn more about Voyager and how they can make more money with the Voyager platform than with traditional financial apps.”
Additionally, the NBA Franchise Rewards Program allows fans to purchase items and receive rewards in cryptocurrencies, including Bitcoin, Ether (ETH), and Dogecoin (DOGE).
RELATED: Coinbase Announces Ongoing Partnerships with NBA and WNBA
On October 19, cryptocurrency exchange Coinbase signed a multi-year partnership with five NBA leagues – the NBA, the Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League, and US basketball – as an Official Partner. improve fans. interaction.
“Through this partnership, we want to create interactive experiences with the amazing NBA and WNBA community and athletes around the world,” said Coinbase Chief Marketing Officer Keith Roach.