Crypto exchange FTX.US will be giving away free bitcoins as part of its upcoming Super Bowl LVI promotion on February 13.
However, the number of bitcoins awarded is yet to be determined as it will depend on when the ad will be shown on the East Coast.
For example, if your ad displays at 20.50, the Bahamian-based exchange will give away 8.50 BTC ($374,000 at current prices). But if the ad is sent later in the game – for example, to the address. 23.00 – The distribution will increase to 11 BTC (around $484,000 at the moment).
The announcement is due to be delivered for the second half of the game, which is scheduled to begin at 8:00 PM ET (0:00 GMT, February 14), an hour and a half after the start of the first game.
The prize will be split into four people who must open FTX.US accounts to claim their prize, but you do not need an account to participate. The winners will be contacted via instant message on Twitter.
Anyone who follows the company’s Twitter account and retweets the pinned tweet of the ad between the ad’s publication and 11:59 PM EST is eligible to win. Entrants must also be legal residents of the United States, even if New York residents are excluded.
The upcoming Superbowl ad campaign kicks off as FTX CEO and Founder Sam Bankman-Fried continues to target sports as the fastest growing client base for cryptocurrency adoption.
FTX first announced its acquisition of Superbowl ad space in October 2021 and wanted to reach a wider audience. The TV audience for the Super Bowl is estimated to be 92 million.
At the time, according to Bankman-Fried, “no event larger and more popular could share a similar message from the Super Bowl.”
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In June, FTX.US partnered with seven-time Super Bowl champion Tom Brady and his wife, Brazilian model Gisele Bundchen. That same month, the exchange also became the official sponsor of Major League Baseball.
In March, a decision was made to name the Miami Heat the FTX Arena until 2040 before awarding $500 in cryptocurrency to each spectator in the FTX Arena division at the Miami Heat season opener.