Coca-Cola’s adventure platform Amatil Amatil X has invested in digital assets and the Centrepay payment system as part of the startup’s first round of funding.
Coca-Cola Amatil, one of the world’s largest bottle companies for the Coca-Cola group with over 270 million customers, already has a partnership with Centrepay, allowing users to pay in cryptocurrency at some of the company’s more than 2,000 vending machines across Australia. and New Zealand.
Centrepay is currently expanding its payment models to include Gift Cards, Coupons and Epay Gift Cards, with Centrepay CEO Jerome Fury said the two companies are strategically aligned to “protect consumer privacy and data rights,” adding:
The fact that Coca-Cola Amatil has invested in Centrapay through Amatil X shows that there is a real desire to provide customers with new ways to exchange or exchange value.
The investment will be used to promote the new Centrepay payment service, which allows consumers to “send legal or other subsidized payments as easily as text messages through the Centrepay wallet.”
“The advent of smart and programmable money is driving the rapid development of new economic models, and the way value is exchanged will change dramatically,” Fauri said.
This is not the first blockchain-focused investment that Coca-Cola has taken on as Coke One North America – the company that manages Coca-Cola’s IT operations in the region – has begun using SAP’s blockchain solution to manage the company’s supply chain.