The blockchain-based IBM platform now gives people the opportunity to track wine from their vineyards to your local store shelf.
In today’s announcement, IBM announced that they are partnering with Wine Watchdog to launch the VinAssure platform. Based on the IBM Blockchain Transparent Supply, VinAssure will run on IBM Cloud and will enable wineries, importers, transporters, distributors, restaurants, retailers and others to track the bottle supply chain “with licensed, trusted and shared data.”
VinAssure members include North Carolina-based wine importers De Maison Selections, with annual sales of $ 22 million. IBM said Bordeaux-based winemaker Maison Sichel and the export arm of Sainte Michelle Wine Estates plan to use a blockchain-based supply chain system soon, potentially representing “millions of bottles of wine passing through the global supply chain.”
“We believe that the future of the wine industry is source verification, transparency and traceability,” said André Tamers, owner of De Maison Selections.
It is believed that the IBM system allows wine enthusiasts to use identification codes on their bottles to identify “purchasing and flavor characteristics” and any standards for organic, bioavailable or sustainable practices. They will also be able to access, verify and store wine information on the blockchain, from winery to delivery.
Other companies use blockchain services from IBM to monitor and track the food chain. In June, the IT infrastructure provider Atea ASA proposed a partnership with a technology company and seafood producers to use blockchain as a source of data exchange of the supply chain for the Norwegian seafood industry of 1 billion dollars.