Binance, the world’s largest cryptocurrency exchange, is targeting London travelers with a new bitcoin-based ad.

According to a tweet from Binance.UK on August 28, the cryptocurrency exchange has placed new ads at 17 bus stops in London. The photo shows two generations older than the coins, as well as the existing two pound coin used in the United Kingdom, followed by the larger bitcoin.

The advertisement says: “Money develops.” “Time to adjust.”

Binance announced its expansion into the UK market in June, launching a regulated trading platform in the fall. It is reported that the exchange will have to register with the country’s Financial Conduct Authority, comply with anti-money laundering regulations and learn about customer practices and standards.

Prior to launch, Binance’s UK arm was not limited to advertising. Cryptobursen recently announced that it will join the self-regulatory industry association CryptoUK as a managing member.

London has recently become a hot spot for crypto firms looking for new investors. The controversial HEX badge for Richard Hart has updated advertisements on London buses and newspapers, and has also appeared during Premier League football matches. Mike Novogratz’s Galaxy Digital bought a full-page ad in the British international business newspaper Financial Times, which also featured Bitcoin (BTC).

Source: CoinTelegraph