BTC Markets, Australia’s largest digital asset exchange, has announced that it will sponsor professional tennis player Ayla Tomljanovic at the Australian Open and Sydney Classic this month.
In a statement on Tuesday, BTC Markets said it would support Tomljanovic through a partnership inspired in part by “increased investment activity from female investors in the last financial year.” Users of the cryptocurrency exchange will have the opportunity to win tournament tickets and meet the tennis star with an unavoidable token confirming participation.
BTC Markets was founded in 2013 and has over 325,000 customers in Australia who have traded over $ 14.3 billion on the platform. In November, the stock exchange announced that it would add financial sector veterans Gary Dursm and David Rapper as senior advisers to the board with a view to expanding the market.
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Several cryptocurrency exchanges have announced partnerships or collaborations with key sports and entertainment figures in 2021. In June, FTX Trading announced that seven-time Super Bowl champion Tom Brady would acquire a stake in the cryptocurrency exchange as part of an approval agreement. Actor Matt Damon later also appeared in an ad for the cryptocurrency exchange Crypto.com.
