The march towards mass adoption of blockchain and cryptocurrency in 2021 has made significant progress as the advent of decentralized finance (DeFi) and non-fungible tokens (NFT) put cryptocurrency in the spotlight of the daily mainstream media.
From the rise in popularity of metal memes like Dogecoin (DOGE) and Shiba Inu (SHIB) to the meteoric popularity of popular gaming model and protocols like Axie Infinity, 2021 was to show the world the income opportunities that exist in the cryptocurrency ecosystem.
And Joe and Jane’s regular role isn’t just to hint that massive adoption of cryptocurrencies is approaching us, as several major events in finance and popular culture show that blockchain technology is slowly becoming the backbone of the global community.
Here are some of the most important events of 2021 that point to the massive adoption of cryptocurrencies.
Huge consent agreements make headlines in the mainstream media.
One of the most significant signs of mass adoption in 2021 was the increase in endorsements and significant partnerships between crypto-related companies and other large organizations such as sports teams and professional sports organizations, as well as famous celebrities and influencers.
Recently, Crypto.com shocked the world by announcing a 20-year naming rights deal with leading sports and entertainment company AEG to rename Staples Center in Los Angeles to the Crypto.com Arena.
As part of a $700 million deal, Crypto.com will partner with the Los Angeles Lakers and Los Angeles Kings to become an “Official Crypto Platform Partner” for popular sports franchises.
Crypto.com’s name deal follows a similar move earlier this year by cryptocurrency exchange FTX, which signed a $135 million 19-year deal with Miami-Dade County to rename its local Miami Heights FTX Arena by 2020. 2040.
Aside from these large, multi-million dollar, multi-year approvals, there have been a number of other crypto-related ones, including a sponsorship agreement between Coinbase and the National Basketball Association and a partnership between New York Digital Investment Group and the Houston Rockets. , which made the investment firm pay for the privilege in Bitcoin (BTC).
Big Brands Embrace NFT Culture
Another sign of mass adoption is the adoption of the NFT culture by globally recognized brands like McDonald’s and Burger King who want to capitalize on the popularity of the rapidly growing crypto sub-sector as a way to interact with their customers.
Despite widespread harassment of cryptocurrencies in China, McDonald’s China launched its “Big Mac Rubik’s Cube” line of NFTs on October 8 to celebrate the company’s 31st anniversary in the Chinese market by distributing a batch of 188 NFTs to employees and customers as part of a charitable effort. Away.
In September, Burger King launched an NFT-focused marketing campaign called “Keep It Real Meals,” where shoppers were able to scan a QR code that came with the food to get one of the three collectibles. Players who have collected all three in-game items can trade them for a digital set as a reward, a general supply of hamburgers, or as a chat with a celebrity supporting the campaign.
All this interest in NFTs from major brands and companies comes at a time of increasing public interest in NFTs, as evidenced by Google Trends data, which shows that the number of searches for phrases related to NFT is at an all-time high as the number of searches in NFTs It has now bypassed searches for terms like “DeFi”, “Ethereum” and “blockchain”.
TV viewers are also seeing more and more crypto ads with celebrities, including actor Matt Damon and NFL defender Tom Brady.
Related Topics: NFT Sales Boom, But Ownership Is Too Focused
Conventional Finance Finally Accepts Bitcoin
The third development that indicates massive cryptocurrency adoption is underway is the incorporation of crypto-related projects into mainstream finance, the biggest example being the ProShares Bitcoin Strategy ETF (BITO). The first Bitcoin-linked ETF to be allowed in the US market.
The launch of BITO was soon followed by the launch of the VanEck Bitcoin ETF (XBTF) strategy, indicating that the US Securities and Exchange Commission may currently approve Bitcoin futures ETFs, but is not yet ready to allow Bitcoin ETFs, a development that has not yet Happening before 2022 or later.